Investor FAQs

We commenced our business operations in China under the brand name of Yi Cun Wang (易村网) in 2011 through Yi Cun Tong Da (Beijing) Network Technology Co., Ltd., which was established on August 1, 2011 and renamed as Beijing Yimutian Xinnong Network Co., Ltd., or Yimutian Xinnong, on June 15, 2015. On June 15, 2015, we also changed our brand name to Yimutian.

Our mission is to make every acre of farmland more valuable via technology and industry know-how.

Digital Agricultural Commerce Services. Our digital agricultural commerce services are mainly offered via Yimutian App, complemented by sales-assistance services offered via Douniu App. Launched in 2015, Yimutian App is a versatile, merchant-friendly B2B e-commerce platform designated for sellers from agricultural production bases or factories and buyers scattered in the country. With distinct functions, Yimutian App is the front line of our online traffic attraction to facilitate modular product posting, portray merchant profiles and distribute information to complete the transaction matching. To complement the agricultural e-commerce business and address the downstream need of agricultural product transaction on the wholesale level, we offer agricultural product sales-assistance services which connect sellers with wholesale stallholders via Douniu App. It complements Yimutian App with first-hand market information from the offline transactions and refines our omni-channel in reaching the great majority of fragmented merchants groups. We mainly monetize our digital agricultural commerce services through membership services,value-added services and transaction services.

Agricultural Sourcing and Trading Services. In 2024, we launched a new business venture—agricultural sourcing and trading—to penetrate deeper in the supply chain under the brand name “Wolaicai,” which phonetically resembles “I purchase for you” in Chinese. Through the agricultural sourcing and training business, we position ourselves as brokers of agricultural products and directly make the deal and procure agricultural products from cultivation and production sites for buyers with regional or bulk procurement capacities, achieving greater transaction efficiency in the upstream of the agricultural product supply chain. Our value proposition for this business line is to provide consistently high quality pre-sale and post-sale services for buyers of agricultural products. We primarily monetize this business by completing transactions with buyers and sellers through our sales representatives at offline stores.

Smart Farming. Drawing on knowledge and resources we accumulated from years of providing digital agricultural commerce services, we launched our smart farming business in 2023 through collaboration with local business partners to selectively cultivate produce based on market demand. We strategically select produce that are cultivated in limited regions during a short window of the year but with strong economic potential, and strategically plant these produce in production region and during cultivation season that complement its original production region and cultivation season. After successful trial planting of a selected produce, we commence large-scale production applying innovative cultivation technologies and subsequently promote and sell these products to agricultural buyers with regional or bulk procurement capacities, wholesalers and merchants online and offline through our digital agricultural commerce services. As our agricultural sourcing and trading services continue to scale, new business opportunities from the demand side on Yimutian App or from wholesale markets are expected to further propel growth of our smart farming business. We believe that our innovative cultivation strategy based on our industry insights and propelled by our newly launched agricultural sourcing and trading services can effectively diversify the production areas and timing of a specific produce and enable us to stagger production and market availability, filling the market gap left by the decline of specific produce varieties in their original production regions after their production season ends, ultimately achieving a continual supply of agricultural products throughout the year. We mainly monetize our smart farming business through sales of the agricultural products.

Other Digital Agricultural Solutions. Agricultural production bases are vital to our business, which incentivizes us to further penetrate into localized service suites with other digital agricultural solutions. We started helping scalable agricultural production bases focusing on individual agricultural products in 2019 through consulting, brand promotion and digital agricultural training programs. Leveraging our proprietary digital agricultural system, we mainly monetize through providing information and offering brand promotion services with interface of real-time market quotation analysis.

We pride ourselves as the go-to platform for merchants by leveraging our innovative technology and industry know-how. Technological capabilities run in our genes ever since we commenced our operations. Our proprietary agricultural algorithm, being accurate and efficient to sort out matching problems amongst buyers, sellers and massive SKUs, processes terabytes of information daily. Leveraging such insights, we are able to constantly improve accuracy in transaction matching and facilitate our decision-making in conducting our new business venture including agricultural trading and sourcing and smart farming. We continue to pioneer innovation in the industry through expanding into broader areas of AI-powered applications to enhance merchants’ experience and streamline operations. For example, we utilize natural language processing technologies, adapted from open-source models, to enhance the efficiency of collecting supply information from sellers, which elevates user experience on our platform. We are also developing an AI-powered customer service system which leverages the capabilities of third-party large language model. This model is instrumental in promptly acquiring insights into merchant demand through chat interactions, thereby enhancing our efficiency in transaction matching. Our insightful, accurate and up-to-date market quotation database, being the other building block of our success formula, is backed by our dedicated R&D team. About 69% of our R&D personnel were senior engineers with over 5 years of work experience as of December 31, 2024. Our large number of daily active merchants, acting with diverse characteristics and online behaviors, provide daily feedback and response in real time, which allows us to continually enrich the quotation database, extend the depth and breadth of our knowledge graph, amass the collective intelligence, and harness the power of technology.

• agricultural B2B platform leader;

• pioneer in China agricultural product supply chain;

• superior and versatile technology capabilities;

• comprehensive knowledge graph and deep industry know-how;

• visionary management team.

• consolidate our market leadership position in the agricultural B2B industry;

• further expand our innovative businesses;

• continue to invest in infrastructure development and technology innovation

• selectively pursue strategic partnerships, investments and acquisitions.

We plan to increase investment in innovative businesses, diversify our revenue streams and improve our monetization capabilities. We focus on key sectors such as agricultural sourcing and trading and smart farming to not only increase our revenue diversity but also to solidify merchant loyalty to our platform, enhancing our influence throughout the supply chain of the agricultural B2B industry.

For growing agricultural sourcing and trading services under the brand name of “Wolaicai”, we are developing a comprehensive market expansion strategy through continuous offline field research and online data and information analysis. As part of this strategy, we plan to initially establish offline stores in selected county areas to capture the market share of local agricultural supply, thereby forming a first mover advantage. Building on this foundation, we expect to further expand the number of stores or convert local merchants to join our franchise network, with the goal of establishing market dominance. More specifically, as a first step, we plan to focus on several key areas to enhance market presence and operational efficiency. First, we aim to expand our team of sales representatives, increasing the number of well-trained people who can manage procurement at cultivation and production sites. This expansion is crucial for scaling our operations and meeting the growing demand from buyers. To support this, we plan to invest in robust recruitment and training programs to ensure new hires are well-equipped to handle the complexities of agricultural sourcing. Second, we plan to leverage our extensive data from the Yimutian App to identify emerging market trends and buyer preferences, allowing for more targeted and efficient sourcing. By understanding the specific needs of buyers, we can optimize the procurement process and offer competitive pricing under our agricultural sourcing and trading business. Additionally, we are focusing on building strong relationships with production sites, securing long-term contracts that guarantee a stable supply of high-quality products. This stability is essential for maintaining buyer trust and ensuring consistent fulfillment of orders. Lastly, we are exploring technological advancements, such as digital invoicing and traceable payment systems, to streamline operations and enhance transparency.

We believe Wolaicai will play a crucial role in our overall business growth by leveraging its extensive network of sales representatives and robust procurement capabilities to ensure steady demand for our smart farming products. The data and market insights from Wolaicai will inform our smart farming strategies, allowing us to prioritize on high-demand SKUs and optimize production processes. We plan to expand smart farming to cover more SKUs, refine farming practices through technological integration, and diversify the business model from direct operation to a mix of direct operation and franchising. This synergy between Wolaicai and smart farming is expected to create a powerful growth engine, ensuring a consistent supply of high-quality products, meeting market demand efficiently, and driving sustainable revenue growth.

Feeding over 1.4 billion population scattered in 9.6 million square kilometers has never been easy. Information asymmetry and low cost efficiency due to the multi-layer and vertical structure of agriculture products circulation have long been the transaction paradigm in mainland China. Agricultural B2B e-commerce platforms are born to address these pain points by connecting industry stakeholders and offering seamless experience via omni-channels, providing one-stop solutions from searching, matching and transacting, to transportation facilitation and settlement. In recent years, this industry has grown quickly driven by rapid technological developments. According to the F&S Report, the overall size of China’s agricultural B2B e-commerce platform reached approximately RMB132.7 billion in 2024, and is expected to grow to RMB284.2 billion in 2029, representing a CAGR of 17.5% from 2025 to 2029. On top of that, agricultural B2B platform digital service market is also experiencing stellar growth due to increasing popularity of centralized scale production and advancement of technologies. It reached a total market size of RMB1,629.6 million in 2024 with a 5-year CAGR of 36.7% from 2025 to 2029, according to the F&S Report. We believe that our overall leading position in the industry, in particular, our strengths in technological capabilities and market insights, make us well-positioned to benefit from the significant growth opportunities.

Please view the Management Team page.

Yimutian Inc is headquartered in Beijing, China at the address below:
6/F, Building B-6, Block A,
Zhongguancun Dongsheng Technology Campus, 
No. 66 Xixiaokou Road, Haidian District, 
Beijing 
The People’s Republic of China
100192

In China:
Mr. Fanran Zhang
Yimutian Inc.
Tel:   +86 10 57086561
Email: zhangfanran@ymt360.com